Gucci Bloom is a perfume that captures the essence of a garden in bloom. It celebrates femininity, authenticity, and diversity in one lush bouquet of white flowers. Launched in 2017 under the creative direction of Alessandro Michele, Gucci Bloom has emerged as a modern classic, much loved for its vibrant and captivating scent.
- Inspiration Behind the Fragrance
Alessandro Michele imagined Gucci Bloom as a fragrance that takes you straight from the apricot blossoms’ and flowers’ full bloom in a rich garden, with numerous flowers filling the whole air. He sought to make a scent that is as varied and beautiful as the women who wear it, a fragrance that celebrates their individuality and authenticity. The word “Bloom” perfectly contains this vision, capturing the idea of blossoming and embracing one’s authentic self.
- The Fragrance Composition
Gucci Bloom is a white floral scent, building upon a set of three perfect blooms:
Tuberose Absolute: This velvety soft and creamy flower makes the perfume a sensual, seductive pleasure.
Jasmine Absolute: A very delicate, fresh, brings about an airiness and lightness in the perfume.
Rangoon Creeper: This discovery, made in South India, lends a slightly sweet, powdery note to the scent.
These three flowers blend beautifully together to make a scent both captivating and complex. It’s feminine yet strong. It changes on the skin as the different facets of the floral bouquet become visible during the day.
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